Sobi Doptelet is the only oral TPO-RA that puts every aspect of the patient experience first by combining proven effificacy with a profifile aligned to patients’ needs to ease the burden of disease and treatment.
I was tasked with producing a mini CVA core story (within an interactive PDF format) for use at the EHA congress. The purpose of this mini CVA was to facilitate and support discussion between sales reps and customers, highlighting Doptelet key benefits and messages in a clear, concise and easily digestible format.
For design, the brief involved the need for design explorations, creating template options for the core CVA pages. These included: a front cover, inside pages with light and heavy content, an Inside page featuring tables and graph, a pop-up page and a navigation bar design. The deliverables needed to fit within the Doptelet brand guidelines, while also having it’s own unique identity.
This initial design extended to other materials and asset, including infographics, pull up banners, socks, stickers and email fragment designs.